GUCCI’s new campaign shot by Glen Luchford features a lion, leopard and tiger captured around various locations in Rome, the homeland of the brand. The homeland of Hedonism some might say. The film features Nada’s eponymous track Amore Disperato, we know you all were wondering what that was.

„Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV,” says GUCCI of the campaign, which showcases Alessandro Michele’s 70s nightclub-inspired Spring/Summer 2017 collection for the house.

Find the latest Gucci pieces here.

Watch the film here.


Glen Luchford