THE TEN: AIR VAPORMAX

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WHITELIES appreciates the sneaker liaison of the year between NIKE & Virgil Abloh by presenting an exclusive release series of all ten reconstructed classics. NIKE x Virgil Abloh: Ten Icons Reconstructed launches globally at NikeLab stores and selected retailers like Colette, Dover Street Market, Voo Store, Comme de Garcons or SOTO Store beginning November 9, 2017.


This is the new standard of maximum. Since the Nike Air Max debuted 30 years ago, its upgrades have strived to create the definitive symbiosis between the upper and that see-through Air Sole. Removing the barrier between the two has been a long time coming and the Air VaporMax lets the wearer feel and flex like never before, with a Flyknit upper and completely new molded sole unit that eliminates a midsole completely. That exercise in amplified response debuted in stores as a partnered NikeLab project that premiered on Paris catwalks in addition to its introduction as a core running breakthrough. The contemporary existence means a sprint speed urgency to be everywhere at once — so style needs to perform rather than offer passive aesthetics. An instant phenomenon, it embodies a cultural crossroad between high fashion, progressive tech looks, emphasis on exercise and need for everyday comfort.