"Petals cannot digitize themselves. Human hands must individually open the flower, pick the petal, place it under the lens, press the shutter, and upload the image to the cloud. Then again, and again, and again. Computers document the signals generated by humans. When computers were human, they were often women. 

In August, 10,000 roses were placed in the atrium of Bell Works. The work of photographing the individual petals and turning them into a dataset was performed by sixteen men. The photographs, a sequence of petals, reenact the rose. Beauty compels the act of replication. The workers set aside the petals they considered most beautiful which were pressed to create a physical subset. The transmission of an understanding lies latent in the aesthetic choice — the decisive moment.

Glass exists simply not to exist. The impartial mechanics of the camera allow the petals, from which electronic pulses detach, to convert and converge as pixels, bits of color. Messages come in and out of the theater of digits. The bit of information was invented at Bell Labs. One binary code for all, whose electronic signals are amplified by the transistor — on and off, expressed as a 1 or 0. He loves me, he loves me not. He loves me and we are one. If he does not, we are two. Two ones. When he is lost, he becomes zero. The addition of not."

Video & Words by
Sarah Meyohas