g-lab SPRING/SUMMER 2018
Through an unwavering dedication to every detail, g-lab aims for constant design innovation by incorporating multi-tasking 2-in-1 and 3-in-1 styles and routinely testing new, high-tech materials, while keeping uncompromising quality and functionality at the forefront of brand identity.
The g-lab Spring/Summer 2018 campaign was shot on location by Jesse J. Jenkins and fuses metropolitan minimalism and modern architecture to provide a striking, graphically influenced offering. Classic design elements of a g-lab jacket are visually revised and newly interpreted with sportswear inspired elements such as a storm hood with an extra broad brim, half covered, inserted, rubber zip pockets, color-contrasted lining, vintage brass zippers, as well as white zippers and drawstrings.
Photography Jesse J. Jenkins