TAKE FESTIVAL 2017: The Hidden Fashion Library

26th – 29th of April 2017
Staterooms of Alte Post, Dominikanerbastei 11
1010 Vienna, Austria


Defying the haphazard abundance of digital images, the uniformity of transnational media corporations and the swansongs to print journalism, a plethora of independent, globally connected magazines that eschew the received categories and orders of fashion are being launched from Beirut to Berlin, from Penang to Lima. A new materiality of fashion media production is emerging. It questions and interrupts imperialist spatial orders and hegemonic orders of knowledge – those of fashion as well as those of the exhibition site, the staterooms of Alte Post.

The exhibition THE HIDDEN FASHION LIBRARY explores the independent fashion and style magazines that have been founded in recent years as both a reaction to the digital media boom of fashion and street style blogs and as a second wave of the 1980s and early 1990s alternative and avant-garde magazine production. The exhibition is structured along 5 theses that abstain from a linear-causal narrative. The theses address „Global tales and stories”, „Fashion featuring critique and knowledge”, „After Avantgarde”, „Shifting geographies and new topographies” and „Post-digital materialism”.


WHITELIES Magazine will be exhibited as pertaining to thesis no. 1 „Global tales and stories”. The names of independent fashion and style magazines unfold a narrative of global politics: migration, decolonization, casualization, diaspora, and hybrid identities.