WHITELIES presents “The Graduates” - a new exclusive series laying focus on graduation collections of promising young designers around the globe starting with Moscow based design collective NASHE.


With their first collection NASHE explores a field of dissonance, both internal and external, including issues of gender, social and sexual identity and psychological inambiguity. Not to be surprised this brand arose in contemporary Russia with its unreleased creative power of youth under the grey sky of political and financial instability, reflections on the past and quite a foggy future. Renown art and fashion photographer Yan Yugai, stylist and creative consultant Vasilisa Gusarova and a cast of worldwide recognised models met to create the first campaign shooting.


This photo story uncovers private communication as well as unretouched interaction with all the surrounding environment. The shooting approach underlines the concept of this extremely naive and sincere collection with its DIY-looking elements, quotes and reminiscences, intimacy, gender fluidity and naked bodies need to be protected by warming pieces.


Photography Yan Yugai
Styling Vasilisa Gusarova @ Sputnik Supervision
Hair & Make-Up Tima Leo
Assistant Zaira Fact

Volga, Neil Shadow @ Look Models, Evgeny Okorokov,
Alexander Balashov, Antony Kiyashev @ Desired Model Management
& Egor Danilov @ Desired Model Management