10 CORSO COMO

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Former fashion editor and publisher Carla Sozzani conceived 10 Corso Como as a virtual narrative. Using the gallery and bookshop as its core, Sozzani has structured a living magazine where editorial choices in food, fashion, music, art, lifestyle and design are constantly made by the visitor and customer as they engage across so many arenas of interest.


People both in and beyond the art and fashion scene began to see in this concept something quite new and radical for retail and even more for presenting art in the same breath as style. The Italian sociologist Francesco Morace in 1991 coined for 10 Corso Como the term that would later become a standard marketing idea “concept shop”.
 

 
 
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10 CORSO COMO
20124 Milano
Italy

Image Courtesy of
10 Corso Como