THE GRADUATES: IRINA GUSAKOVA

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Based between Russia and the UK, the eponymous menswear label was created by Irina Gusakova after completing a Masters Course in Fashion and Textiles in Glasgow School of Art and working for a number of independent fashion designers in London. Contemporary takes on classic European cuts with the strong influence of workwear and sportswear with practicality at its core lie at the heart of the brand identity. 

 
 


The desire for launching a Menswear brand stemmed from my fascination with the high quality of construction and the meticulous attention to the detailing and finishings of the mens garments. Initially working in Womenswear where the focus tends to be on the external and decorative elements I got drawn to the practical craftsmanship and the elevated level of functionality found in both workwear and sportswear Menswear garments.

The careful consideration of each detail’s placement and the close attention to to the quality of the finishings: what type of seams, closures, hems and trimmings are required for a specific garment for it to provide functionality and comfort to the wearer inspired me to transition to Menswear. A strong emphasis on high quality of fabrication and materials is the overarching idea of the collection since at the end of the day the main purpose of the clothes is to be worn and lived in.

The sophomore Winter 2018/2019 collection is inspired by car racing and personal family stories around it. Racing graphics get translated into the fabrication techniques such as patchworking and shirring and further emphasised by reflective elements and padding details. The use of fabric combinations like mesh and velvet, glossy silk satin against the matte wool on the green zip up jacket and trousers, honeycomb waffle cotton and plush mohair add an element of enhanced tactility to the sportswear inspired silhouettes. 
 

 
 
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Photography Alexandre François
Model Ruben Bôa @ Success Models