DEISEL FOR SUCCESSFULL LIVING

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This week DIESEL secretly opened an authentic knock-off store NYC’s Canal Street - very far from Fifth Avenue or the other fashion landmarks and right in the heart of New York City’s most famed fake-fashion destination.
 

 
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Riding on the current logomania trend, and right when consumers are seeming to turn away from heavily branded items, the Italian brand plays with its costumers and encourages them to feel free to wear whatever they want.