New York-based artist Timur Si-Qin shows his most recent series “New Peace” at the Spazio Maiocchi in Milan. The artist of German and Mongolian-Chinese descent, has developed work in conceptual, branded cycles, which serve as frameworks for his sculptural environments, sculptures, light boxes and CGI videos. 


While his most enduring concern over the last decade has been with the dynamics of branding and formation of patterns in commercial imagery, also “New Peace” further develops this line of thought into a proposal for a new mysticism.

In the exhibition “Campaign for a New Protocol” at Spazio Maiocchi, Si-Qin launches a drive to communicate a new sense of non dualistic and secular spirituality adapted for the future. Here, the natural and the synthetic coalesce beyond the dualities through digitally rendered landscapes of New Peace’s advertisements and in an immersive virtual reality experience.

The exhibition, set to open to the public during Milan Design Week, will also take over the 3x6m billboard in the courtyard of Spazio Maiocchi, and will be accompanied by a book and exclusive limited-edition merchandise. Published by KALEIDOSCOPE, the book “A New Protocol” presents a collection of Si-Qin’s digitally rendered landscapes and elaborates on the conceptual foundations of New Peace in the evolution of religion, science and philosophy.


Images Courtesy of
Spazio Maiocchi